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Edward Chua

Region: Asia Pacific
Tel: +86 150 2198 5365

Signium Greater China
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Practice Groups: Consumer


Edward Chua is Senior Partner of Signium Greater China based in Shanghai. He brings along with him over 30 years of corporate experience in senior management roles in the Food and Beverage, Skin Care, Glassware and Toys industries.
Edward spent his first 15 years in South East Asia based in Singapore covering ASEAN region working in sales and marketing roles with AIA, Nestle, Kraft Foods and F&N Coca-Cola, and thereafter covering North Asia based in Taipei and Shanghai.  Immediately before joining Signium Greater China, he was interim Senior Commercial Director for Mattel Toys China and prior to that, APAC President Sales and Marketing for ARC glassware, and President for Lee Kum Kee Foods China.  His earlier positions included Asia Region Sales Vice-President for Beiersdorf (NIVEA) and General Manager for NIVEA Taiwan.
Edward’s vast experience in APAC region and Country Senior Leadership roles in China and Taiwan have given him solid experience into talent profiling and competency required for senior executive search in the highly competitive North Asia region particularly the fast-paced China consumer market.  As a business leader, Edward has led numerous complex business turnaround situations in China and Taiwan which give him the credentials to advise clients who need deep insights into the talents required to manage these challenges and drive change.
Edward was born in Hong Kong and holds a Singapore citizenship. Having worked and lived in Taipei, Hong Kong, Shanghai, Kuala Lumpur and Singapore, he has vast APAC business knowledge and great appreciation of cultural diversity. He graduated from National University of Singapore with a Bachelor of Business Administration degree and holds several higher level diplomas in sales management, public relations and life insurance. 
Edward is fluent in English, Mandarin, Cantonese, Teochew and Hokkien. He is active in sports as a golfer and tennis player.