Can Swedish leadership drive the sustainability agenda in a complex American landscape?

Signium Sweden and our clients are focused on the sustainability agenda in Europe and abroad. While the political climate in the United States has shifted dramatically, the priority of sustainability has been reshaped at both federal and local levels. We recently spoke with Linda Andrén, Executive Director of the Green Transition Initiative (GTI). Linda leads the work to promote Swedish green technology in the USA. Despite political fluctuations, from Biden’s progress to Trump’s dismantling of climate initiatives, GTI has navigated the situation skillfully. Linda tells us about leadership in headwinds, Sweden’s role as a pioneering country, and how sustainability can remain a central issue regardless of political winds.

Swedish sustainability on American lands

Linda Andrén leads GTI, an initiative launched in 2022 together with Business Sweden, Vinnova, the Swedish Energy Agency and the Swedish Embassy in Washington, D.C. GTI serves as a bridge between Swedish innovations and American needs, with the aim of establishing Sweden as a global leader in sustainable technology. Since its launch in 2022, GTI has worked to establish Swedish climate-smart technology and sustainable innovations in the USA.

Despite political setbacks, the Green Transition Initiative has continued to grow in importance.

“Our strength lies in creating concrete collaborations and showing results. That makes sustainability real, not just a vision.”

Linda Andrén

A changing political landscape

The shift from Biden to Trump brought major changes in the climate policy. During Biden’s administration, the Inflation Reduction Act (IRA) was introduced, a major investment in green transition. However, Trump’s return led to the dismantling of several climate initiatives, with terms such as climate change disappearing from federal documents and authorities working on climate issues being significantly reduced.

Despite this, a strong engagement remains at the local level. The platform America is All In shows that many states and cities continue to push climate issues forward. Here, GTI plays an important role by matching American needs with Swedish solutions. “It is at the local level that we see the greatest opportunities for Swedish technology to make a difference,” Linda explains.

System pilots deliver concrete, sustainable results

One of GTI’s success factors has been the so-called system pilots, practical projects where Swedish technology is tested on American land. In North Carolina, Volvo Construction Equipment, Atlas Copco and Husqvarna built an electrified construction site that was evaluated by Sweco. The result? Significant reductions in carbon dioxide and toxic NOx particles.

The project attracted interest from, among others, the Mayor of New York and has paved the way for further collaborations. Through these concrete examples, Sweden’s systems thinking becomes clear; we are not only exporting technology, but also a holistic view on sustainability.

A pioneering country with challenges along the way

Sweden is seen as a pioneering country in sustainability by the United States. Swedish companies have created over 300,000 jobs in the U.S. in sectors such as energy, transport, and the environment, opening significant opportunities for the export of green technology.

“American cities are often impressed by how we integrate technology, urban planning and climate measures. It is something that is unique to Sweden,” says Linda. At the same time, restrictive regulations and tariffs pose challenges for Swedish technology to become fully established.

Leadership for sustainability in a changing world

Driving sustainability issues in a polarized USA requires both courage and strategic leadership. Linda believes that Swedish companies have a unique opportunity to make an impact, but the communication must be adapted: “It is about adjusting the language, focusing on efficiency, health and cost savings rather than solely on climate impact,” she explains.

To succeed in the American market, sustainability leaders need to be patient, skilled at networking and driven by facts. Here, GTI has become a bridge builder, a platform that connects Swedish innovations with American needs.

Hope for the future and the way forward

Despite political fluctuations, Linda expresses a strong belief in the future. GTI’s work shows that sustainable development can happen, even when the political climate is unstable. Cities’ climate efforts continue, and Swedish innovations are making a difference locally. “We have only just begun to reap the benefits of the collaborations we have built. The potential is enormous,” says Linda with conviction.

When Sweden and the USA collaborate for a greener future, we can not only meet challenges but also create new opportunities. With the right leadership, Swedish sustainability technology can pave the way for real change, even in a polarized market like the USA.