Most big FMCG companies are facing an existential crisis characterised by low growth, margin-pressure and sustainability issues. Retailer consolidation, the growth of online sales, as well as health and well-being trends are all contributing to a challenging operating environment for large FMCG businesses that used to make making money look easy.
We spoke to more than 600 business leaders in 12 different countries and supplemented their perspectives on the issue with case studies, interviews, and insights from specific industries to show the value of intuition in practice. The results show that intuition is a highly desirable business asset across the globe.
Senior Executives are typically influenced by business needs and economic conditions. Signium Africa's Annelize van Rensburg explores how societal factors, technology developments, and changing consumer preferences have led to evolving executive profiles and a broadening of focus - thus shifting the DNA of today's executive.
Senior Execs and Signium Greater China agree that insight into shifting consumer lifestyles is key to success in Chinese market
China's GDP growth is slowing, but consumption is still growing by over 10% a year, thanks to strong structural shifts in the economy. Between now and 2021, China is estimated to add $1.8 trillion in new growth alone - a huge opportunity for consumer companies. Two Chinese business leaders, Sam Shih, Global President of APP Tissue and James Lau, Managing Director China for the Miele Group, as well as two Signium Greater China Partners, Charles Bien and Kasper Cheung, provide insights.
When it costs a lot to win a customer with a high lifetime value, Customer Experience assumes central importance. Clive Sugars of Signium UK looks at what it is, where it sits and the kind of people you should be hiring for it.
Following interviews with leading executives, Signium's Paul Kaye and Helene Landre look at the skills and attributes required to succeed in Food Service, and how they differ from the traditional branded food manufacturing sector.
'Flexitarians' and a distrust of 'Big Food' are driving major changes in the food market. And venture capitalists are inserting themselves in the process. Ann Frances Kelly of Signium Germany looks at the future of food and speaks to food industry experts.
A belief that imported brands signify quality means that Emerging Markets represent tremendous opportunities, but the landscape is far from uniform and great care must be taken to get it right. Signium Africa's Auguste Coetzer and Annelize van Rensburg look at how to take advantage of what might be the last great opportunity for brands.
As more brands take their digital marketing in-house, they need to be careful not to throw the baby out with the bathwater
More and more consumer brands are taking their digital marketing in-house and abandoning agencies. Helene Landre of Signium Belgium looks at the reasons behind this and the dangers involved as companies progress along their digital evolutionary path.