'Flexitarians' and a distrust of 'Big Food' are driving major changes in the food market. And venture capitalists are inserting themselves in the process. Ann Frances Kelly of Signium Germany looks at the future of food and speaks to food industry experts.
The first of Signium's bi-annual meetings focused on digital content and delivery. A presentation on the digital future by Christoph Bornschein, CEO of international digital transformation agency TLGG kicked off the event. It was as unnerving as it was eye-opening.
A belief that imported brands signify quality means that Emerging Markets represent tremendous opportunities, but the landscape is far from uniform and great care must be taken to get it right. Signium Africa's Auguste Coetzer and Annelize van Rensburg look at how to take advantage of what might be the last great opportunity for brands.
As more brands take their digital marketing in-house, they need to be careful not to throw the baby out with the bathwater
More and more consumer brands are taking their digital marketing in-house and abandoning agencies. Helene Landre of Signium Belgium looks at the reasons behind this and the dangers involved as companies progress along their digital evolutionary path.
For Challenger brands, attitude is everything. Here’s how to make sure your senior hires don’t fall into the 89% of hires that fail due to attitudinal misfit.
Business people tend to refer to 'Challenger brands’ as though they are all much the same. Far from it. Matthew Dallisson looks here at the different types of Challengers and how attitude is critical for them. Matt also explains why attitudinal fit for senior hires is crucial for these growing companies; how so many get it wrong and key questions to ask to enhance your chances of success.
As technology brings all the Life Science players together, leadership recruiting shifts to 'big picture' people
Angela Westdorf, Partner Signium Germany, discusses digital healthcare and its implications for the industry and future leaders.
Do companies still need personnel consultants in the age of social media and job websites? Horst Neller of Signium Germany talks about databases, contacting candidates directly and the science and art of identifying, evaluating, choosing, committing and recruiting ideal candidates.
Experts believe Cognitive Computing heralds a new computer era. Their vision is for cognitive and comprehensive systems to replace today's computers.