Research & Insights
When it costs a lot to win a customer with a high lifetime value, Customer Experience assumes central importance. Clive Sugars of Signium UK looks at what it is, where it sits and the kind of people you should be hiring for it.
Following interviews with leading executives, Signium’s Paul Kaye and Helene Landre look at the skills and attributes required to succeed in Food Service, and how they differ from the traditional branded food manufacturing sector.
Myanmar is growing at a strong rate – and its Pharma market is expected to mirror this growth over the next 5 years. Roche was one of the first Big Pharma companies to see the opportunity. Signium Myanmar's Linda Gadd and Michael Coyet talk to Roche General Manager, Mark Lewis, about their experience, his inclusive leadership style and what advice he would have for multinationals looking to locate in Myanmar.
Industry Insights: How Venture Capital is fueling Innovation in Food and big Brands step up to match pace
‘Flexitarians’ and a distrust of ‘Big Food’ are driving major changes in the food market. And venture capitalists are inserting themselves in the process. Ann Frances Kelly of Signium Germany looks at the future of food and speaks to food industry experts.
Signium's first bi-annual meeting focused on digital content and delivery. A presentation on the digital future by Christoph Bornschein, CEO of international digital transformation agency TLGG kicked off the event. It was as unnerving as it was eye-opening. Companies that survive the digital era will place digital at the heart of the organisation - before people, processes and structure - and develop the flexibility to make decisions quickly. And they will not hire a Head of Digital.
A predilection for imported brands that signify quality means that Emerging Markets represent tremendous opportunities for established brands. But the landscape is far from uniform and great care must be taken to get it right. Signium South Africa's Auguste Coetzer and Annelize van Rensburg look at how to take advantage of what might be the last great opportunity for brands.
As more brands take their digital marketing in-house, they need to be careful not to throw the baby out with the bathwater
More and more consumer brands are taking their digital marketing in-house and abandoning agencies. Helene Landre of Signium Belgium looks at the reasons behind this and the dangers involved as companies progress along their digital evolutionary path.
For Challenger brands, attitude is everything. Here’s how to make sure your senior hires don’t fall into the 89% of hires that fail due to attitudinal misfit.
Business people tend to refer to 'Challenger brands’ as though they are all much the same. Far from it. Matthew Dallisson looks here at the different types of Challengers and how attitude is critical for them. Matt also explains why attitudinal fit for senior hires is crucial for these growing companies; how so many get it wrong and key questions to ask to enhance your chances of success.
As technology brings all the Life Science players together, leadership recruiting shifts to 'big picture' people
Angela Westdorf, Partner Signium Germany, discusses digital healthcare and its implications for the industry and future leaders.