"Having worked and lived in 5 cities in Asia, I have acquired substantial market insight and great appreciation of cultural diversity. This has equipped me well in talent profiling and identifying the culture fit required for my clients."
Edward Chua is Senior Partner of Signium Greater China based in Shanghai. He has over 30 years of corporate experience in senior management roles in the Food & Beverage, Skin Care, Glassware and Toys industries.
Edward spent his first 15 years in Southeast Asia based in Singapore covering ASEAN region and thereafter covering North Asia based in Taipei and Shanghai. His vast experience in different industries has given him deep insight into talent profiling and key competencies requirement in business turnaround and senior level searches. Prior to Signium, he was the Chief Business Development Officer for Kraft Heinz China and previously held senior commercial roles for Mattel Toys China, French company ARC glassware in APAC, and was President for the well-known sauce and condiment company Lee Kum Kee Foods China. His earlier positions in skin care industry included Asia Region Sales Vice-President for Beiersdorf and General Manager for NIVEA Taiwan.
Edward was born in Hong Kong and holds a Singapore citizenship. He graduated from National University of Singapore with a Bachelor of Business Administration degree and holds several higher level diplomas in sales management, public relations and life insurance. Edward is fluent in English, Mandarin, Cantonese, Teochew and Hokkien. He is active in sports, jogs regularly and enjoys travelling.